FACEBOOK ALUMNUS CREATES SOCIAL NETWORKING HUB FOR NOT FOR PROFIT VENTURES IN NEW YORK AND EVERYWHERE ELSE—JUMO.COM
Chris Hughes is not an unknown quantity to any social media player (in New York or otherwise). As a Harvardian he was a co-founder of Facebook with Mark Zuckerberg and Dustin Moskovitz. After being the social media spokesperson for the world by being the spokesperson for Facebook, his career took him to the Obama campaign to help its social media machine, which is now the stuff of legend. Who still doesn’t bask in the halcyon days of campaign yore (pre-health care and town hall screaming matches) when visiting My.BarackObama.com?
Jumo.com, Hughes’s next conquest, takes social media to social policy in the form of high end social networking tools for philanthropic and charitable organizations to communicate with donors and volunteers. Most non-profit social media campaigns lack dedicate toolsets and instead often bootstrap extant platforms like the “Causes” Facebook app. These organizations typically lack the funds for social media PR machines and could use something more tailored for their needs. Taking its name from the West African language Yoruba, Jumo means “together in concert” and seeks to go beyond the tools like those found in Facebook.
At this point the details are in the public eye, but the tools and focus of My.BarackObama.com can be a good guide. And currently, Jumo simply stands as an information gathering site in place that asks you to fill out a survey to receive future updates. The WSJ did a story on Jumo and Hughes expects to launch in either September or October.
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